Rebranding Millers
The beginning steps

Millers started opening new stores and refurbishing old stores in 2014 onward with a new look to test how well our target market responded. These new stores had a brand new logo, new store fixtures and rebranded collateral.

Brand Guidelines

Brand Guidelines

Point of sale kit

Point of sale kit

New store edm

New store edm

Gift card, Rewards card, Business card, Garment labels, Name tags and carry bags

Gift card, Rewards card, Business card, Garment labels, Name tags and carry bags

Themed store displays

Themed store displays

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