Launching Millers
The real woman campaign

Millers traditionally used models for their campaigns but after some research we found that using real woman aged 40+ would be more inspiring to our customer. ‘Millers and me’ was launched, it showcased 9 real Millers customers. The rebranded POS kit also got sent out to all the other 350 stores and our website was refreshed.┬áThe ‘seeingmeproject’ website was also established.

book

brand_booklet4

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